At last! The indestructible umbrella!

At last! The indestructible umbrella!

Take a look at any of those really old photographs where people are holding umbrellas. Take a moment to study those umbrellas. The really interesting thing is that they’re just […]


More in Rod’s Blog

  • Santa sounds off

    I’d like to make one point perfectly clear from the start; I do not have, and never have had, a reindeer called Rudolph. Nor is my Australian run conducted with […]

  • 30-second stars

    There are musicians who idolise him and others who say he’s sold out, but none can argue that Peter Northcote is about the most successful guitar player in Australia. He’s […]

  • Loudness and marketing in car audio

    When is a deafeningly loud 143 decibels really a comfortable 110 decibels? When you’re a car audio company accused of actively marketing systems with the potential to render their uses […]

  • Plight of the living dead – will computers replace actors?

    Back in 1960 one of the characters in Jean-Luc Godard’s Le Petit Soldat observed that “The cinema is truth 24 times per second.” Things have changed a bit. For example, […]

  • Where did you get the impression that car companies are smart?

    When you’ve been in the car industry for a few years, especially when you’ve worked in marketing, there’s something that strikes you as particularly hilarious. It’s that so many people […]

  • The language of Harley

    The language of Harley

    It was like I was in a big hotel and had blundered into the wrong conference room. I was the only guy with a tie on and everyone there was […]

  • The best nine-and-a-half minutes in movies

    People who wear fake Rolexes are a bit like pommy cricketers; sad as hell but you can’t help having a giggle. Such people want us all to think that, although […]

  • The fine arts of lunch and losing money

    Down one of the back streets of a recently gentrified inner western Sydney suburb there is possibly the most expensive food shop on the face of the planet, and it […]

  • True love and voice synthesthisers

    Miss Brown, my second grade teacher at Birregurra State School number 723, was a strange old piece of work. First off she was a totally crummy teacher; we pretty much […]